CONTEXT CEO on why preserving family enterprise legacy matters
October 3, 2025 — Listen to the full episode
In this episode of the Legacy Builders Podcast, host Cory Gagnon of CI Assante Wealth Management’s Beacon Family Office welcomes Andrea Lekushoff, founder and CEO of CONTEXT Studios. Andrea shares how purposeful storytelling can strengthen family bonds, preserve values, and drive the enduring success of both family and business.
In her conversation with Cory, Andrea reveals the invisible value of lived experience: how one person’s reflections can clarify identity, honour legacy, and shape culture across generations. Together, they explore meaningful questions: What does it mean to be seen by those who come after us? How do stories evolve from memories into guiding frameworks for families and organizations? And why is capturing them now, not later, a strategic act of care?
Drawing on her experience leading the award-winning PR agency Broad Reach and now at CONTEXT Studios, Andrea shares how stories of struggle, resilience, and values, often told only after it’s too late, can become lasting touchstones for successors, executive teams, and entire organizations.
Whether your audience is your grandchildren or your boardroom, this conversation reframes legacy, not simply as something you leave, but as something you live and share, one story at a time.
The Legacy Builders Podcast: Strategies for Building Successful Family Enterprises features in-depth interviews with industry experts and solo conversations that provide clear, actionable approaches to comprehensive wealth management. Episodes highlight leaders who serve or advise ultra-high-net-worth individuals and family enterprises, exploring how legacy, stewardship, and
