A new way to leave a legacy

September 19, 2024CIBC Private Wealth Wood Gundy

Our founder was invited to present a webinar to Ottawa-based The Mestern Group’s clients on the benefits of documenting their legacy, as outlined in this invitation.

“A strategic approach to intergenerational wealth transfer and estate planning is critical. However, it’s typically where the conversation ends. While this is key to leaving a meaningful legacy, there’s something new to consider. Today, Canadians are starting to capture their life and business stories for future generations in easy-to-create documentaries. Benefits of documenting your legacy include:

  • For individuals:

    • Document a family history and bring a family tree to life.

    • Preserve the voices, personalities, and mannerisms of family and friends.

    • Keep values, lessons, traditions, and stories alive for future generations.

  • For entrepreneurs:

    • Document the evolution of how a business was built while showcasing successes to potential buyers.

    • Create an emotional connection with employees, customers, and other stakeholders.

    • Reinforce company values, goals, and purpose in employee onboarding and annual reports.

  • For family businesses:

    • Document the evolution of a multi-generational family business (milestones, successes, and challenges).

    • Share values and lessons to inspire the current and next generation of leaders.

    • Honour the founder and those who built it over time.”


Marlo Biasutti

An award-winning branding and web design studio. With over 100 success stories and counting, I’ve worked with small, medium and large companies across Canada and the US that all had one thing in common—they were done with the DIY approach.

From brand strategy to brand identity, Suarespace web design & custom development, SEO best practices, keyword strategies and marketing—we can work together to help your business stand out from the crowd and attract your dream clients.

https://www.m81creative.com
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The importance of leaving a business legacy

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Document your legacy for future generations